HBO Defined gives Game of Thrones fans a new way to claim the throne
With the much-awaited brand new season of the adventure-fantasy series coming to Indian audiences exactly at the same time as its U.S. premiere – Monday, Apr 13, 6.30 am, and repeat telecast at 10pm, the channel has elaborate plans to engage with its many passionate fans and followers.
For the first time ever, HBO Defined has launched a Game of Thrones micro-site which will be the focal point of its online promotional strategy. With a view to riding the hype and play up the ‘fight for the throne’, the site features an artfully designed game.
Fans stand a chance to win a seat at the preview screening of the much awaited Season 5 premiere episode and exciting Game of Thrones merchandise by participating in the Fight For Your Throne challenge.
Commenting on this gala activity, Monica Tata, Managing Director of HBO India said, “Game of Thrones isn’t just a regular TV show any more, it’s become a cult brand with a passionate base of followers. We are always looking to provide fans with new and exciting ways to experience the show. Through Fight For Your Throne, we aim create an all-round experience would simply gratify the fan’s wait for the next series and spike curiosity among many others.”
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