Young rappers of Dharavi come together in #StayHomeStaySafe anti-Covid video featuring Bollywood stars

Using music as a powerful medium to educate this community, the upbeat anthem in Hindi, Marathi and Tamil, serves as a clarion call for inhabitants in these areas to co-operate with state aided efforts to curb the spread of the deadly pandemic.

Directed and conceptualized by Joel D’Souza and written, composed and performed by MC Altaf, Tony Psyko of Dopeadelicz and Bonz N Ribz of 7Bantaiz, the rousing video features popular cinema personalities such as Ajay Devgn, Akshay Kumar, Atul Kulkarni, Dia Mirza, Rana Daggubati and Suniel Shetty, who are seen lending support to the initiative.

The lyrics of the song aptly coax inhabitants residing in densely populated regions to adopt safe and healthy measures despite their confined living conditions. Produced by Gully Gang Entertainment, the rappers reinforce the message that it is essential to aid the efforts of frontline workers who are working tirelessly to protect the citizens.

The song is supported by The Bill and Melinda Gates Foundation and the ATE Chandra Foundation, who have been working relentlessly with the government to ensure adequate provision of food and medical aid in these densely populated regions.

MC Altaf of Gully Gang said, "Stay Home, Stay Safe aspires to drive home the message of how safety should be of highest importance to each and every one and we should strictly follow preventive measures as prescribed by the authorities. This track is made in three languages Hindi, Marathi & Tamil with a combined effort from Dopeadelicz & 7Bantaiz. Right now, if you are alive, consider it a blessing and practice gratitude and compassion. Assist the COVID warriors in carrying out their duties diligently.”

According to Tony Sebastian aka Tony Psyko of Dopeadelicz, "Stay Home, Stay Safe is a multi- lingual track about the unprecedented global pandemic and we are creating awareness around the need to follow protocols and guidelines, keeping your surroundings clean, co-operating with the government and supporting the frontline workers."

"With unity and cooperation, we can maintain social distancing and eradicate this virus by staying home and staying safe. Jai Hind."

Nishant Mohite aka Bonz N Ribz of 7 Bantaiz stated, “There is also the need to improve understanding about the disease itself to overcome fear and stigma around testing, quarantine and isolation. The anthem seeks to spark a change while appealing to the community. Stay Home, Stay Safe.”

DIVINE , hip hop artist & founder Gully Gang Entertainment said, “ As one of the representatives of the hip-hop community of India, we are extending a small gesture towards the COVID warriors and spreading awareness amongst people residing in the densely populated areas on the importance of staying home and staying safe.

"I appeal to the Indian youth, to help others around them, especially senior citizens and co-operate with the police, local administration and healthcare officials who are selflessly rendering their services to keep us safe and mitigate the spread with an aim to eventually overcome this pandemic.”

Actor Suniel Shetty stated, “It’s an absolute honour and pleasure to be a part of this beautiful initiative. These are trying times and it’s so humbling to see so many people come together to spread a message, that too, so powerfully. This song truly touched my heart, and I know the emotion will speak to many. Thank you for making me a small part of it.

The anthem and music video are a part of a larger #StayHomeStaySafe campaign supported by the Bill & Melinda Gates Foundation and the ATE Chandra Foundation that seeks to unite communities in densely populated areas in the fight against coronavirus and inspires a behavioral change using a combination of rich media assets, social media platform tie-ups and on-ground associations.