Mumbai, Jun 19 (UNI) IT Major, HCL Technologies (HCL) has signed a multi-year deal with Cricket Australia (CA), an official statement said here on Wednesday.
As part of the deal, HCL will be a digital technology partner of CA, the governing body of Australian cricket.
HCL will implement its Scale Digital methodology to enable Cricket Australia to unite and inspire their cricket community through advanced digital platforms.
HCL Tech will help the Australian cricket's governing body provide an elevated and immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA's digital offerings.
Company will also engineer a digital core ecosystem for CA through a composable platform that will be modular, auto-scalable, data-driven and experience-centric, it said.
HCL will manage CA's suite of digital products, including properties such as the Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications like MyCricket and community.cricket.com.au.
Cricket Australia selected HCL Technologies following an extensive search for a trusted digital partner that has proven credentials in enabling digital transformation journey for leading global businesses, enhancing eco-system orchestration, improving business agility and delivering unique experience to all users and stakeholders.
Michael Horton, Executive Vice President and Country Manager, Australia and New Zealand at HCL Technologies said the company understands the importance of retaining and engaging fans in today's
digital world.
'We look forward to providing the Australian cricket community with leading-edge digital technologies that support real-time, engaging, personalised and unified experiences,' he added.
The cricket-following community is substantial in Australia, with more than 2 million fans attending cricket matches during the 2018-19 season.
Around the world, the sport of cricket has a fan base of over 2.5 billion followers.
Digitally, CA has an online audience exceeding 20 million globally per year.
Cricket Australia CEO Kevin Roberts said, cricket is rapidly evolving here and overseas, and part of that evolution involves advancements in technology and the digital landscape, CA CEO Kevin Roberts said.
'The usage of these (digital) platforms continues to grow significantly, so partnering with a leading global technology provider to harness this growth and help us take advantage of our leading position is a natural next step,' he added.
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