Speaking on signing this deal with IOS, Suresh Raina said, “I was in touch with Neerav from past few months and we had several rounds of dialogs. I have been observing his company doing very interesting work for Olympic Sportspersons. I believe IOS had all the requisite credentials I needed, importantly they have a passionate and dedicated team who understands the space and comfort that a sportsperson needs”.
“I am very happy to be represented by IOS and I am also elated that I would be working with the company that has produced results in the recent past” he said.
Commenting on this deal, Neerav Tomar, MD & CEO IOS Sports & Entertainment said “I am really excited about signing the deal with country’s premier cricketer Suresh Raina. We were in touch with each other for a longtime and finally we have signed the deal. I am sure we will have a great partnership working together. Raina has been very consistent in all formats of the game and has the flexibility to adapt and play as the situation demands. Importantly from a sponsorship point of view Raina has all the credentials, is articulate, has the ability and is not over exposed”.
“We at IOS believe that Raina has all-round credentials that make him a valuable asset, given his excellent fielding skills. We already have our plans in place for managing Suresh Raina. Initially we will be doing his brand imagery. Also, we will be looking at brands that suits his image and fits his profile” he further added.
The 28- year- old Raina has scored 1 century and 7 half-centuries in the test cricket, 5 centuries and 35 half-centuries in ODI and 1 century and 3 half-centuries in T-20, is the only Indian to score centuries in both T20 World Cup and 50-50 Overs World Cup.
Suresh Raina is the first cricketer IOS has signed.
"With this association IOS will manage Raina’s endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise," the company said in a statement.
IOS manages sportspersons from different disciplines like Olympic medalists Vijender Singh, boxer MC Mary Kom, wrestler Sushil Kumar and works closely with more than 20 other sports stars including Saina Nehwal, shooter Gagan Narang, Indian men’s hockey captain Sardar Singh, wrestler Yogeshwar Dutt, shooter Heena Sidhu, hockey stars Sandeep Singh and Rupinder Pal Singh, archer Deepika Kumari, squash player Sourav Ghoshal.
(Image: Wikipedia Commons)
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