December 13, 2024 21:14 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Bengaluru techie suicide: Karnataka Police issues summons to wife Nikita, her family members | French President Macron appoints centrist leader Francois Bayrou as new Prime Minister | Congress always prioritised personal interest over Constitution: Rajnath Singh | Jaishankar calls attack on Hindus in Bangladesh 'a source of concern' | Allu Arjun arrested over woman's death in stampede during Pushpa 2 premiere show | RBI receives bomb threat in Russian language, case filed | UP teenager kills mother, lives with body for 5 days | At least six people including a child killed in Tamil Nadu hospital fire | Amid Atul Subhash row, SC says mere harassment is not enough to prove abetment to suicide | India's D Gukesh becomes youngest ever world champion in chess

ICC partners with Bytedance for ICC Men’s Cricket World Cup 2019

| @indiablooms | May 22, 2019, at 04:28 pm

Dubai, May 22 (IBNS): The International Cricket Council (ICC) today announced a partnership with ByteDance, a leading technology company operating a range of content platforms around the world. The partnership focuses on delivering exciting campaigns and unique content at the ICC Men’s Cricket World Cup 2019 through the platforms of TikTok and Helo.

The International Cricket Council (ICC) today announced a partnership with ByteDance, a leading technology company operating a range of content platforms around the world. The partnership focuses on delivering exciting campaigns and unique content at the ICC Men’s Cricket World Cup 2019 through the platforms of TikTok and Helo.

TikTok, the world’s most downloaded app in 2018, encourages creative expression through short-form video and will give cricket fans the chance to compete in a series of in-app challenges. Whilst Helo, India’s leading regional social media platform, will give Indian fans the chance to access the latest Cricket World Cup news in 14 Indian languages.

Aarti Dabas, ICC Head of Media Rights and Digital said: “The partnership with ByteDance through TikTok and Helo is so exciting for our sport and the ICC Men’s Cricket World Cup. Cricket has more than a billion fans and TikTok can help us connect with an even wider audience in such a fun and engaging way. As a sport we’re committed to building partnerships with companies that offer us the use of a range of platforms to connect and engage with our fans in a meaningful way.The multi-language format of Helo also allows us to increase our reach across India bringing more fans closer to the event than ever before.”

Mayan Scharf, Global Strategic Partnerships, ByteDance said: “We are really excited to be partnering with ICC to bring to cricket fans the most exciting sporting moments through our flagship content platforms, TikTok and Helo. ByteDance platforms always strive to leverage diversified content formats to encourage creations and interactions, and we believe that our users will be thrilled to participate in the series of in-app activities celebrating the ICC Men’s Cricket World Cup.”

Image: iCC website

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.