Red FM plays ‘Band Baaja’ on the streets of Kolkata
In an exciting contest held by Red FM under ‘ KKR Ka Control Room - Season 2 in Kolkata, the winners stood a chance of getting free IPL tickets at KKR’s home ground- The Eden Gardens.
The surprise element to this win was the KKR team delivering the match tickets themselves to the winners along with Red FM RJ in true Bajate Raho Style.
The lucky Red FM listener Divya Himatsingka from Mandeville Gardens was expecting it to be yet another courier delivery when Red FM informed her about her win.
To her surprise, she was thrilled to see what was waiting for him at her doorstep. Bringing her dream alive, the KKR Team along with RJ Nilam were standing outside her house with an electrifying band of musicians.
Needless, to say it was a jaw dropping moment for Divya Himatsighka as she couldn’t believe her eyes that Brad Hogg, Piyush Chawla, Manan Sharma, Chris Lynn themselves had come down to her house to hand out the match tickets to her. While the entire city is watching the KKR team players over television screen, Divya Himatsighka got a chance to host them in her house making this one of the most cherishable moment in her life.
Speaking on the occasion Rajat Uppal, Marketing Head, Red FM said, “Red FM has always believed in engaging with its listeners in true ‘Bajate Raho’ style. We had conducted Band Baaja Delivery campaign last year as well and this was the most captivating and talked about initiative. Continuing the initiative this season as well we celebrated the spirit of cricket by engaging with the listeners in a unique manner, packed with entertainment and excitement. "
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