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Airtel launches 'Airtel Zero'

Airtel launches 'Airtel Zero'

Apr 14, 2015, at 10:52 pm

New Delhi Apr 14 (IBNS): Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, on Tuesday announced the launch of ‘Airtel Zero’ – an open marketing platform that will allow customers to access mobile applications at zero data charges. Akin to the established concept of toll-free voice calling, ‘Airtel Zero’ will allow everyone from big marketers to small-time application developers to make parts or their entire mobile app free for customers – thusreviving interest of dormant customers, attracting new potential users and increasing retention.

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Airtel launches 'Airtel Zero' Tue, Apr 14 2015