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ABFRL gears up to acquire 10 digitally-native brands in next 12 months to grab a slice of D2C market, says MD: Report

ABFRL gears up to acquire 10 digitally-native brands in next 12 months to grab a slice of D2C market, says MD: Report

Feb 16, 2022, at 08:06 pm

Fashion retail major Aditya Birla Fashion and Retail (ABFRL) is looking to acquire 10 digitally native or direct-to-consumer (D2C) brands over the course of the next 12-14 months and simultaneously launch five-six such brands in-house as it tries to grab a share of the rapidly-growing D2C segment,  Moneycontrol reported.