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India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 Bn by 2024: PwC India Report

India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 Bn by 2024: PwC India Report

Oct 23, 2020, at 12:13 am

According to PwC’s Global Entertainment & Media Outlook 2020-2024, the Indian E&M industry’s long-term outlook remains robust as it is expected to grow at 10.1% CAGR to reach 55 billion USD by 2024. A K-shaped bifurcated recovery is on the horizon in which sectors like OTT, internet advertising, video/games/e-sports, and music and podcasts are expected to spearhead growth in the industry.  Globally, Digital revenue is expected to contribute 60% to the total E&M revenue by 2020, alone.