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Govt explains rules for paid or barter endorsements by social media influencers

Mar 08, 2023, at 06:20 am

New Delhi/IBNS: The government on Monday issued an explanation of its guidelines for paid endorsements by social media influencers, clarifying the meaning of terms like "advertisement," "sponsored," "collaboration," or "paid promotion."

New TDS rules to apply on doctors, social media influencers from July

Jun 21, 2022, at 02:09 am

New Delhi: According to the new tax rules, freebies received from businesses for sales promotion by doctors and social media influencers will attract a 10 percent tax deducted at source (TDS)  from July