Social Listening Vs. Listening Intelligently for Market Intelligence: What's the difference and why you should care

The Internet has become a treasure trove of data. Google is great at finding the answers to our search keywords. But we don’t always know the right keywords to find what’s changing in our industry or stay on top of what our competitors are doing. Moreover, even with the right keywords, we cannot continuously search for new information. We need to be informed when relevant information becomes available. We need to listen to the internet, not just search. There are two types of listening: