November 22, 2024 16:44 (IST)
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Digital ad spending in India to cross Rs 13,000 crore mark by 2018: ASSOCHAM

Digital ad spending in India to cross Rs 13,000 crore mark by 2018: ASSOCHAM

New Delhi, Nov 20 (IBNS): With the growing demand for smartphones and falling data prices are likely to increase digital advertising spend in India from the current level of Rs 9,800 crore to Rs 13,000 crore by December 2018 growing at a compound annual growth rate (CAGR) of 35 per cent, according to ASSOCHAM.