September 17, 2024 01:47 (IST)
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Ambanis, Tatas to face tough competition as Aditya Birla Group forays into Indian jewellery retail market

Ambanis, Tatas to face tough competition as Aditya Birla Group forays into Indian jewellery retail market

Mumbai/IBNS: The Indian jewellery retail market, which is largely dominated by the Ambanis and the Tatas, is set to witness intense competition with the Aditya Birla Group entering the Rs 6.7 trillion market with its in-house jewellery brand "Indriya".

Aditya Birla Group forays into Rs 6.7 trn Indian jewellery retail market with 'Indriya'

Aditya Birla Group forays into Rs 6.7 trn Indian jewellery retail market with 'Indriya'

Mumbai/IBNS: The Aditya Birla Group on Friday (July 26) ventured into the rapidly expanding Rs 6.7 trillion Indian jewellery retail market with the launch of its in-house jewellery brand 'Indriya'.