November 23, 2024 14:18 (IST)
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Will the new market share cap on UPI apps affect the user experience?

Will the new market share cap on UPI apps affect the user experience?

UPI has undoubtedly become the face of a cashless India. The use of this ingenious payment interface has made it possible to make swift and simple digital transactions. So it is hardly a surprise that as many as 2 billion UPI transactions took place in the month of October alone! In the midst of this exponential growth in the UPI industry, the National Payments Corporation of India (NPCI) has made a rather shocking announcement that has ruffled many feathers amongst Third-Party Apps like Google Pay and PhonePe.