September 17, 2024 01:42 (IST)
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Aditya Birla Group forays into Rs 6.7 trn Indian jewellery retail market with 'Indriya'

Aditya Birla Group forays into Rs 6.7 trn Indian jewellery retail market with 'Indriya'

Mumbai/IBNS: The Aditya Birla Group on Friday (July 26) ventured into the rapidly expanding Rs 6.7 trillion Indian jewellery retail market with the launch of its in-house jewellery brand 'Indriya'.