November 23, 2024 06:52 (IST)
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Ambanis, Tatas to face tough competition as Aditya Birla Group forays into Indian jewellery retail market

Ambanis, Tatas to face tough competition as Aditya Birla Group forays into Indian jewellery retail market

Mumbai/IBNS: The Indian jewellery retail market, which is largely dominated by the Ambanis and the Tatas, is set to witness intense competition with the Aditya Birla Group entering the Rs 6.7 trillion market with its in-house jewellery brand "Indriya".