November 23, 2024 13:01 (IST)
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'Third World War has begun:' Ex-Ukraine military commander-in-chief Valery Zaluzhny | UK-India Free Trade Agreement negotiations to resume in early 2024 | UK can arrest Benjamin Netanyahu if he visits country based on ICC warrant | Centre to send over 10,000 additional soldiers to violence-hit Manipur amid fresh violence | Chhattisgarh: 10 Maoists killed during encounter with security forces in Sukma

PVR collaborates with Xperia Group to introduce experimental in-cinema advertising

Indian film exhibitor PVR Cinemas has collaborated with Out-of-home (OOH) media company Xperia Group to introduce experiential in-cinema advertising for the first time in the cinema advertising domain.