November 23, 2024 20:29 (IST)
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Tata Motors’ campaign on safe sex wins key accolades at WARC Prize for Asian Strategy; grabs global attention

Tata Motors’ campaign on safe sex wins key accolades at WARC Prize for Asian Strategy; grabs global attention

Kolkata Nov 20 (IBNS): Within almost two years of its launch Tata Motors’ ‘Use Dipper at Night’ campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking.