November 23, 2024 12:52 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
'Third World War has begun:' Ex-Ukraine military commander-in-chief Valery Zaluzhny | UK-India Free Trade Agreement negotiations to resume in early 2024 | UK can arrest Benjamin Netanyahu if he visits country based on ICC warrant | Centre to send over 10,000 additional soldiers to violence-hit Manipur amid fresh violence | Chhattisgarh: 10 Maoists killed during encounter with security forces in Sukma
PVR collaborates with Xperia Group to introduce experimental in-cinema advertising

PVR collaborates with Xperia Group to introduce experimental in-cinema advertising

Indian film exhibitor PVR Cinemas has collaborated with Out-of-home (OOH) media company Xperia Group to introduce experiential in-cinema advertising for the first time in the cinema advertising domain.