December 22, 2024 14:01 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Mohali building collapse: Death toll rises to 2, many feared trapped for 17 hours | 4-year-old killed after speeding car driven by a teen hits him in Mumbai | PM Modi attends opening ceremony of Arabian Gulf Cup in Kuwait | Jaipur gas tanker crash: Toll touches 14, 30 critical | Arrest warrant against former cricketer Robin Uthappa over 'PF fraud' | PM Modi emplanes for a visit to Kuwait | German Christmas market car attack leaves 2 dead, Saudi Arabian doctor arrested | India, France come together to build world's largest museum in Delhi's Raisina Hill | Canada, US presented no evidence of Indians' involvement in purported criminal acts: Centre informs Parliament amid 'serious allegations' | Delhi Police Crime Branch to investigate FIR against Rahul Gandhi over Parliament tussle
Book review: The Impact of Social Media Marketing on Brand Loyalty in India is a timely book by Murali S

Book review: The Impact of Social Media Marketing on Brand Loyalty in India is a timely book by Murali S

Jul 11, 2018, at 06:27 pm

'The Impact of Social Media Marketing on Brand Loyalty in India', a dissertation by Murali S., explores a relevant issue of contemporary times, the influence of social media on various brands and their marketing strategies.