December 23, 2024 02:58 pm (IST)
Jan 30, 2015, at 04:45 pm
TV commercials today showcase characters that could be an extension of our own family. They are not the target segment of the product they push for but the consumers like their tales enough to stop and talk about. Is Indian advertising riding a new wave? TWF correspondent Madhumita M probes
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Fri, Jan 30 2015