November 19, 2024 16:49 (IST)
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Alive India and ITC Aashirvaad Svasti Milk releases Chhath Puja anthem

Alive India and ITC Aashirvaad Svasti Milk releases Chhath Puja anthem

Alive India, an artist-driven multilingual music label, partnered with ITC Aashirvaad Svasti Milk to celebrate Bihar’s largest cultural festival, Chhath Puja, by releasing an original anthem, “Chhath Puja Ji Aashirvaad.”