Senco Gold & Diamonds rolls out Pride Special Campaign '#WearYourPride' to encourage LGBTQ community

Kolkata: Jewellery brand Senco Gold and Diamonds has launched the #WearYourPride campaign to encourage LGBTQ+ community and to celebrate equal rights for all genders.

On Pride Month, Senco Gold and Diamonds signs sprinter Dutee Chand as the new face of the brand

Mumbai: Senco Gold & Diamonds, one of India’s largest jewellery retail chain, has signed the internationally acclaimed Indian sprinter and current national champion in the women's 100m event, Dutee Chand, as the company’s new brand ambassador. With the world celebrating Pride Month the signing is significant for the LGBTQ community as the athelete has come out as a lesbian and spoke about being in a same-sex relationship.