November 05, 2024 20:08 (IST)
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Union Minister HD Kumaraswamy booked for threatening cop probing into mining case | Supreme Court upholds validity of Uttar Pradesh Madrasa Education Act | Not all private properties are community resources that govt can take over: Supreme Court | Pakistan's Lahore has become world's most polluted city with an AQI of 1900 on Sunday | Indian Army 'successfully completes' patrolling to a key point in Ladakh's Depsang region

Public Relations is essential to Rotary's growth and expansion, says past director

Past Director, Rotary International  and Past Trustee, The Rotary Foundation, Ashok M Mahajan in conversation with Subhojit Roy

Public Relations – Present and Future

Public relations simply put are the communication processes between companies, organizations or individuals and the general public. PR experts try to establish and maintain relationships with an organization’s target audience, all verticals of the media and opinion leaders. Data for this extremely fast growing sector designed to promote the interests and image of clients shows that worldwide public relations revenue is projected to grow from 14 billion U.S. dollars generated in 2016 to approximately 19.3 billion by 2020. In the United States, PR agencies generated a revenue of 13.5 billion U.S. dollars in 2016, experiencing 17 per cent growth compared to previous years.