November 23, 2024 04:01 (IST)
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'Third World War has begun:' Ex-Ukraine military commander-in-chief Valery Zaluzhny | UK-India Free Trade Agreement negotiations to resume in early 2024 | UK can arrest Benjamin Netanyahu if he visits country based on ICC warrant | Centre to send over 10,000 additional soldiers to violence-hit Manipur amid fresh violence | Chhattisgarh: 10 Maoists killed during encounter with security forces in Sukma
Public Relations is essential to Rotary's growth and expansion, says past director

Public Relations is essential to Rotary's growth and expansion, says past director

Past Director, Rotary International  and Past Trustee, The Rotary Foundation, Ashok M Mahajan in conversation with Subhojit Roy

Public Relations – Present and Future

Public Relations – Present and Future

Public relations simply put are the communication processes between companies, organizations or individuals and the general public. PR experts try to establish and maintain relationships with an organization’s target audience, all verticals of the media and opinion leaders. Data for this extremely fast growing sector designed to promote the interests and image of clients shows that worldwide public relations revenue is projected to grow from 14 billion U.S. dollars generated in 2016 to approximately 19.3 billion by 2020. In the United States, PR agencies generated a revenue of 13.5 billion U.S. dollars in 2016, experiencing 17 per cent growth compared to previous years.