September 08, 2024 05:44 (IST)
Athleisure apparel market rides on physical fitness awareness during pandemic: Ujjawal Asthana
Athleisure is a term to describe hybrid clothing, designed to be suitable both for exercise and everyday wear. With people becoming more conscious about staying fit and healthy these days, the demand for Athleisure is growing. IBNS correspondent Supriyo Hazra catches up with Ujjawal Asthana, co-founder, Zymrat, to know about the future of the segment and his company. Excerpts:
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