Uber Uber has launched Shikara service which gives tourists an option to pre-book their boat rides on the Dal Lake through its app.
The limited-period product will help tourists pre-book their Shikara rides through the Uber app in advance so that they are all set to enjoy the scenic beauty of Dal Lake in Srinagar during the upcoming busy holiday season.
As part of this initiative to promote tourism in the picturesque region, Uber will not charge any fee on Shikara rides booked through its app.
"The entire amount will go to the Shikara drivers, creating additional economic opportunities for the grassroot tourism workers in J&K," the company said in a statement.
Each Uber Shikara ride can be booked for a period of 1 hour, allowing up to 4 passengers.
Uber Shikara rides can be booked 12 hours prior and up to 15 days in advance.
Commenting on the launch, Prabhjeet Singh, President, Uber India & South Asia said, "At Uber, we are always looking to make mobility magical and effortless. Uber Shikara is our humble attempt to blend technology and tradition to give a seamless experience to travellers for their Shikara ride. We are proud to create this iconic experience enhancing accessibility and uplifting tourism in the breathtaking landscape of Kashmir.”
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