November 05, 2024 22:08 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Union Minister HD Kumaraswamy booked for threatening cop probing into mining case | Supreme Court upholds validity of Uttar Pradesh Madrasa Education Act | Not all private properties are community resources that govt can take over: Supreme Court | Pakistan's Lahore has become world's most polluted city with an AQI of 1900 on Sunday | Indian Army 'successfully completes' patrolling to a key point in Ladakh's Depsang region
Facebook COO Sheryl Sandberg appreciates Indian advertisement

Facebook COO Sheryl Sandberg appreciates Indian advertisement

| | 27 Feb 2016, 08:10 pm
San Francisco, Feb 27 (IBNS) Praising the new Ariel Matic advertisement, Facebook Chief Operating Officer (COO) Sheryl Sandberg has said that it is the most powerful video she has seen so far.

Posting the video, Sandberg wrote on her Facebook wall, "This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams."

The advertisement speaks about sharing the load between each members of the family to cut down on the stereotypes imposed on females by the society.

Sandberg also thanked the parent company for the initiative.

She wrote, "In this ‪#‎SharetheLoad‬ campaign, Ariel India, P&G, and BBDO Worldwideshow how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a ‪#‎GlassLion‬ at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us."

She also urged the male members of the family to share the load.

"Dads, #ShareTheLoad and ‪#‎LeanInTogether‬ for equality," she said.   

 

Image: Wikimedia Commons

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Images
Xi Jinping, Putin in Russia 22 Mar 2023, 02:56 pm
Related Videos