Canada: Twitter explores subscription-based version
Twitter founded 11 years ago had been able to build a huge user base for a free service supported by advertising and last month reported of 319 million users worldwide.
But in spite of the increase in its popularity with U.S. President Donald Trump and other celebrities, Twitter, unlike the much-larger Facebook Inc. had failed to derive benefit from the advertisement revenue.
Other social media firms, such as Microsoft Corp's LinkedIn unit had already been offering greater access and data with subscription versions of membership.
Twitter planned to use more enhanced version of Tweetdeck to conduct a survey to assess public interest, spokeswoman Brielle Villablanca said in a statement on Thursday and said this will enable her company to make the product more valuable to professionals.
That version could include "more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker," according to one of the screenshots posted on the account @andrewtavani, CBCNews release said.
A tweet from TweetDeck, “Some search updates! A new search now opens as a column, plus you can now edit your search query directly from the top of the column.”
A tweet from TweetDeck,“You can now share with your team the exact search query - including filters - you used on TweetDeck!”
A tweet by Mark Cabus on Brielle Villablanca said,
“Twitter users began posting what they described as screenshots of the survey, as well as a mock-up of the new interface. According to the images, a premium version of Tweetdeck would include breaking news alerts, new analytics, and information about the tweeting activity of an account’s followers. No mention was made of subscription fees for regular users, but a premium version of Tweetdeck would mark the first time the company collects subscription fees in its 11-year existence.”
Since Twitter went public four years ago the fourth quarter of 2016 posted the slowest revenue growth and revenue from advertising fell year-over-year. The company also foresaw lagging of advertising revenue growth during 2017.
Financial markets’ speculation about a sale of Twitter last year failed to attract any concrete bids.
(Reporting by Asha Bajaj)
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