JK Cement JK Cement attempts to redefine its brand identity
Mumbai/IBNS: As JK Cement, part of JK organisation, attempts to redefine their corporate identity it claimed to triple its market capitalization to USD three billion in the last fiscal, reaffirming its position as one of the fastest growing companies in the cement industry.
JKCement delivered a robust performance, with the company recording highest ever EBITDA in Q3 and Q4 of FY 20-21.
It launched a corporate brand identity in sync with the changing times while strongly reflecting the company’s core values and a rich legacy of trust, a top company official said.
Continuing on the growth map, the company has expanded to ramp up its production capacities, having already augmented the installed capacity by 4.2 million tonnes in the past 2 years, scripting a 40 per cent growth.
Owing to the growing demand of the wall putty segment, JK Cement has augmented its production capacity by 3 LTPA at its wall putty unit in Katni, MP.
On the expansion plans, Dy. MD and CEO, JK Cement Ltd., Madhavkrishna Singhania, said, “In line with our growth aspirations we have announced the setting up of a green-field integrated Grey Cement plant with a split grinding unit, having a capacity of 4 MnTPA in Panna, Madhya Pradesh with a total investment of Rs 2,970 Cr.
"This expansion will help us to meet our commitment to serve our customers in the best way possible and improve our footprint in the country. We have also successfully commissioned a new grey cement grinding unit of 0.7 MnTPA at Balasinor, strengthening our foundations in Gujarat. Also, we have retained and strengthened our position of being one of the Global leaders in White Cement and the largest producer of Wall Putty worldwide.”
Emphasizing on the company’s ESG initiatives, Dr Raghavpat Singhania, Managing Director JK Cement Ltd. said, “Late Yadupati Singhania ji firmly believed in building a responsible and sustainable business. At JKCement, we have always worked towards reducing our carbon footprint and have also made a shift to green-technology with focus on alternate fuels and raw materials and setting up of more solar, wind and waste heat recovery sources of energy generation. In this regard, we have also set-up Waste Heat Recovery power generators at our manufacturing units.”
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