Olympic Gold medallist Neeraj Chopra signs first brand endorsement with Tata AIA post Tokyo Win

The partnership, which is the first signed with the champion javelin thrower, post his historic Olympic win, Tata AIA aims at promoting health and wellness among policyholders, and penetrate into the tier II and III markets, the company said in a statement.

Chopra won a gold medal in javelin throw at the recently-concluded Tokyo Olympics.

Over the next few years, Neeraj will support Tata AIA’s efforts in offering best in class life protection and health & wellness solutions to its consumers across the country, the company said.

Tata AIA said India's premium-to-GDP penetration of less than 3.5 per cent in India, highlighting the clear and urgent need to fast-track the insurance journey in the country.

" Neeraj’s association with Tata AIA stems from his own experience and understanding of the need for adequate life and health cover and timely planning for one’s key life milestones. It is his firm belief that life insurance helps individuals plan for their protection related needs as well as cater to their health, wellness and wealth creation needs. This forms the basis of his choosing to partner with Tata AIA," the company said.

Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance said "As a Vishisht Seva Medal (VSM) awardee in the army and a national icon, Chopra symbolises passion for excellence and commitment to serving the nation.

"For Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives," he said.

On the association, Neeraj Chopra said, “Joining the Tata AIA family was a logical step for me. I firmly believe that there is a need to educate Indians, especially the youth, about the need for life insurance and to help them plan for their financial goals, at the right time. Further, the pandemic has made us realize the key need to pursue physical and emotional wellbeing in our day to day life. Tata AIA’s protection and health & wellness solutions offer distinct and significant benefits to consumers. I am happy to be a part of the brand’s vision and look forward to exciting times ahead.”