PVR New Delhi/IBNS: Film exhibition company PVR Cinemas Friday announced the launch of its first multiplex at VRC City Mall, Patiala, Punjab.
With this launch, PVR Cinemas consolidated its foothold in Punjab with 63 screens in 12 properties and 275 screens across 62 properties in North.
Centrally located on the Rajpura Highway, the new property, which has four screens, has a total seating capacity of 621 audiences.
Speaking on the launch, Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, said, "We are thrilled to open our first property in Patiala as we bring the finest movie-going experience to the people of the city.
"While we look forward to extending our footprint across the country, we will continue to focus on smaller towns and cities to bring them at par with the highest global standards of out-of-home entertainment that PVR delivers in bigger cities to cater to a wider audience."
Expressing views on the expansion of PVR in Punjab, Pramod Arora, Chief Growth & Strategy Officer, PVR Limited said, "Punjab holds a lot of promise for our growth plans in the North. We have expanded our presence in Patiala after our successful run in Ludhiana, Jalandhar, Mohali, Pathankot, Khanna, Amritsar and Zirakpur.
"There is enough room for the film exhibition’s growth in the backdrop of a vibrant Punjabi entertainment industry aided by regional Punjabi content which has gained prominence after the pandemic."
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