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Hyundai Motor India aims to establish itself as a global production hub amid rising demands
Hyundai Motor India
To meet rising demand, Hyundai recently boosted its production capacity by acquiring a new facility in Pune. Representational image by L Vivian Richard via Wikimedia Commons

Hyundai Motor India aims to establish itself as a global production hub amid rising demands

| @indiablooms | 13 Nov 2024, 03:44 pm

Mumbai/IBNS: Hyundai Motor India is intensifying efforts to establish India as a key production hub for emerging markets, responding to increased domestic and export demand, the company said on Wednesday (Nov. 13).

During an investor call, Managing Director Unsoo Kim outlined Hyundai’s strategy to leverage India’s expanding vehicle market and rising export demand across regions like the Middle East, Africa, South Asia, and Latin America.

"Demand is rising domestically, and exports are growing steadily. Our product lineup is well-suited to meet the needs of emerging markets," Kim stated in the conference.

Kim highlighted Hyundai Motor India's broad portfolio and robust domestic sales, which together offer a balanced path for growth and resilience.

"This mix of domestic and export volumes not only supports profitability but also serves as a natural hedge against market fluctuations," he added.

To meet the increasing demand, Hyundai Motor India has expanded its production capacity by acquiring a new facility in Maharashtra's Pune.

This acquisition raises the company’s total manufacturing capacity in India to 1.1 million units, allowing it to meet both domestic and export requirements.

Hyundai’s market position has also strengthened, with a notable 30 percent growth in vehicle registrations.

Inventory levels remain low at under four weeks as the company gears up to launch models like the Alcazar facelift and the anticipated Creta EV.

The quarter saw a dip in export volumes, primarily affected by disruptions in the Middle East due to the Red Sea crisis.

Domestic sales were also down, reflecting the cyclical and seasonal trends typical of the industry.

On the electric vehicle (EV) front, Hyundai is capitalizing on its access to parent company technology, giving it an edge in establishing an EV ecosystem in India.

"We are developing our EV infrastructure here, with plans to introduce four EV models, including the Creta EV. We are also localizing EV components, such as battery packs, drivetrains, and battery shells," Kim explained.

At around 1:15 pm on Nov. 13, Hyundai Motor India shares traded at Rs 1,729, down 4 percent for the day, with a 7 percent decline over the past week.

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