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Harley-Davidson India, Taj Group announce brand alliance

| | Dec 03, 2014, at 05:57 am
New Delhi /Kolkata , Dec 2 (IBNS): Harley-Davidson India and Taj Group on Tuesday announced a strategic brand alliance to offer a host of benefits to the Harley Owners Group members in India.

H.O.G. members can now enjoy special privileges at over 60 hotels by the Taj Group which includes Taj Hotels Resorts and Palaces, Vivanta by Taj and The Gateway Hotels and Resorts.

The alliance furthers Harley-Davidson India’s constant endeavor to enhance the ownership experience for H.O.G. members through various brand initiatives.

Anoop Prakash, Managing Director, Harley-Davidson India said, “We are delighted to have found a partner in Taj, a brand that is known for its rich heritage and passion for hospitality. We are certain that the hotels and resorts will serve as a great meeting point for H.O.G. members and their families.”

Deepa Misra Harris, Senior Vice President, Global Sales and Marketing, Taj Group said, “Bringing the two iconic brands together is a real ‘win’ as this partnership brings great benefits and ‘Ride in privileges’ to the H.O.G members.”

“With this association, H.O.G. members will be able to enjoy special benefits and offers across select Taj hotels and receive a Taj Inner Circle Membership,” Misra said.

There are over 6000 Harley Owners in India today, and with riding comes a lot of traveling. While the alliance with the Taj Group is exclusively for H.O.G. members, all Harley owners will get special parking space reserved for Harley-Davidson motorcycles.

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