Sony introduces New 4K HDR TV line-up

The 2016 BRAVIA line up boasts of Sony’s 4K HDR technology - a burgeoning video standard that greatly expands the range of possible visual expression by reproducing stunning details never produced before by a 4K TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats.

The technology reflects most lifelike picture with brilliant highlights and fine detail. The HDR compatible content and services are now expected to become more prevalent via Internet video services, TV broadcastings and Ultra HD Blu-ray titles.

Additionally, the 4K HDR range supports Google’s official Android TV operating system offering a unique experience of Sony’s exclusive user interface, exclusive TV apps and a plethora of TV apps & features from GoogleTM.

Launched last year in India, Sony’s range of Android TVs have garnered excellent feedback from the market and has established itself as one of the leaders in smart TV segment.

The 2016 range of Sony’s Android TVs additionally delivers features which makes the TV viewing via DTH/STB, an extremely user friendly experience. The upgraded Voice search function enables customers to search their channel names/TV contents without manual typing or remembering the respective channels.

The seamless user interface of the Content Bar allows a customer to explore other TV contents, internet videos via YouTube or Netflix without disturbing their ongoing TV contents. Furthermore, the inbuilt Program guide & one TV Remote controlling both DTH/STB & BRAVIA supports in delivering a much needed experience for the Indian Market where customers spend majority of their TV viewing time into DTH/STB contents than any other online contents/TV features

The Google Play offers a huge and ever-growing choice of apps which are customized for TVs. With its access, one can enjoy a huge range of games, movies & music contents from Google.

Sony’s Android TVs also makes it extremely easy for customers to connect their smartphones (including Android OS & iOS[1]) in the easiest manner. The Google Cast™ further offers greater connectivity than ever before by allowing to cast contents directly from their mobile devices. It facilitates sending movies and music from smartphone to TV thereby using the phone as a remote control.

In addition, all the 4K HDR series (X9350D, X9300D & X8500D Series) are Netflix Recommended TVs[2], which means customers get the best experience for Netflix .This is attributed to the special features like direct Netflix button on the TV remote, quick app launch and easy navigation and switching between apps and inputs.

The 2016 BRAVIA Series also introduces Sony’s new and exquisite design concept- ‘Slice of Living’ which encapsulates the design that feels at home and merges with the overall surroundings. Structurally simple, 2016 BRAVIA TVs resonate with living room design as they are recomposed of slate shapes that seem sliced from walls or the floor and screens that recall pictures or windows. Free of distracting elements, TVs across the lineup have the ability to route the cables through the stand, thereby concealing it from view on all sides. With this, Sony aims to set a new standard in elegant TV design maintaining the harmony of a living room while still making a statement.

The BRAVIA X9350D Series establishes itself as the Sony’s flagship model in the 4K HDR series. The series boasts of the best picture and sound experience for the customers making it the stand alone choice for any customer wanting to purchase a TV with the ultimate viewing experience.

For the stunning picture quality, this TV pairs the brilliance of 4K clarity with the brightness, color and detail of High Dynamic Range (HDR).Powered with Sony’s unique technologies-4K Processor X1, 4K X-Reality PRO, Triluminos DisplayTM & X-tended Dynamic RangeTM, the TV performs thousands of adjustments every second to dynamically enhance resolution, colour and brightness, taking every scene to the vividness of 4K and beyond. 

The magnetic fluid design produces with DSEE HX upscales the sound sources to near high-res quality, resulting in details and dynamics like of an original sound. The series comes with the new carbon fiber speaker providing better sound with more enhanced sound pressure and higher sound speed.

With the most authentic High-Resolution Audio, customers can enjoy true-to-life scenes and sounds from a TV that put you at the heart of the action.

In terms of design, the series has Sony’s iconic wedge design which is the perfect blend of aesthetics and functional beauty. Slim at the top with a full flush surface, the Series is uniquely designed for deep, rich sound with its front facing speakers.

The series is powered with Android TVTM and delivers a unique value proposition to its customers.