Mother Dairy sketches plan to achieve cumulative turnover contribution of Rs. 500 crores from Eastern market in next 5 years

Sanjay Sharma, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable Pvt. Ltd., said while addressing a press conference  in the city: "Eastern market is one of the fastest growing markets for our value-added dairy products portfolio after North, clocking a CAGR of around 35% in the last 5 years."

He said their Mishti Doi (sweet cud) product has earned strong response in West Bengal.

Sharma said: "Taking a step ahead, we are now coming up with a holistic approach for the state and the region in order to achieve our target of maintaining over 30% growth in the next 5 years. The country’s 5 states contribute almost 50% of food consumption with West Bengal being one of them. Hence, the region will always be at the core of our expansion strategies going ahead.”

"At present, Mother Dairy, Delhi’s value-added dairy products are available across around 10 districts in the state of West Bengal, whereas the company intends to double the count by covering around 20 districts and tap over 30,000 outlets from the current count of around 17,000 in the next 5 years," he said.

Broadening its brand proposition – Rishton Ka Swaad Badhaye – across the state, the Company is also introducing its first-ever 360-degree vernacular campaign for Mishti Doi on the eve of Bengali New Year.

The company's new TVC will feature Bengali actor Abir Chatterjee.

(Reporting by Supriyo Hazra)