When coffee meets olive oil: Starbucks launches new drinks in Italy

The new beverage platform which was launched in Starbucks stores in Italy on Feb 22, includes OleatoCaffè Latte, OleatoIced Shaken Espresso and Oleato Golden Foam Cold Brew.

The Starbucks Reserve Roastery Milan will also debut five beverages to customers on Feb. 22: Oleato Caffè Latte, Oleato Iced Cortado, Oleato Golden Foam Cold Brew, Oleato Deconstructed and Oleato Golden Foam Espresso Martini.

Starbucks will begin to introduce the beverages in select markets around the world, starting with Southern California in the United States this spring. Later this year, Japan, the Middle East and the United Kingdom will launch the beverages. 

“During my first trip to Milan in 1983, I was captivated by the sense of community, connection, and passion for coffee I found in the city’s espresso bars. It was that trip that inspired me to bring the ritual of handcrafted espresso to Starbucks and to America. Oleato represents the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil,” said Howard Schultz, Starbucks interim chief executive officer.

“Today I feel just as inspired as I did 40 years ago, Oleato has opened our eyes to fresh new possibilities and a transformational way to enjoy our daily coffee,” Schultz said.