Star Sports bag IPL media rights for record Rs. 16,000 crore
The Board of Control for Cricket in India (BCCI) had received 14 bids for television and internet and mobile rights of the IPL at the auction
The rights to be the official broadcasters had been divided into various categories. For the Indian market, there were separate bids for television and digital rights.
As many as 24 companies had reportedly picked up the bid documents. They included Star India, Sony Pictures Networks India, Facebook, Amazon, Twitter, Yahoo, Reliance Ji and Discovery Sport.
The previous rights were sold for 10 years for Rs. 8,200 crore to Sony Pictures in 2008.
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