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Branding and other intangibles account for 30 per cent of product value – UN report

Branding and other intangibles account for 30 per cent of product value – UN report

Nov 21, 2017, at 02:06 pm

New York, Nov 21(Just Earth News): Intangible capital, such as branding, design and technology, is increasingly determining success in the marketplace, as nearly one third of the value of manufactured products comes from such capital, a study conducted by the United Nations intellectual property agency has revealed.