August 14, 2026 03:29 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Netaji row: Suvendu Adhikari govt strips BJP MP Anant Maharaj of state honour | Sukhbir Badal attacked by Nihang Sikh with kirpan at Maharashtra gurdwara; assailant detained | ‘If you cannot do it, we will pass an order’: Supreme Court’s final warning to Centre on food labels | ‘Time to move on’: Bombay HC sends strong message in Vijay Mallya-bank dispute | Netaji row explodes in Bengal: Suvendu Adhikari orders police action over ‘derogatory’ posts | Kolkata's NRS Hospital nurse found dead in washroom during night shift | RG Kar rape-murder case takes fresh turn as ex-TMC MLA Nirmal Ghosh arrested over cremation probe | ‘Govt has nothing to hide’: Amit Shah says ‘ready for debate’ on NEET crackdown; Rahul Gandhi hits back, ‘not interested in lecture’ | Tata Sons leadership shock: N Chandrasekaran won’t seek reappointment as chairman after February 2027 | ISI-linked Pakistani national arrested in Bengal over 'espionage' targeting Army, BSF, Railways
Raah
A glimpse from the 'Jaadugari' song. Photo: Screen-grab/YouTube

YRF's first Raah records song is here! Aman's emotional 'Jaadugari' marks a new musical era

| @indiablooms | Aug 06, 2026, at 12:53 pm

Mumbai/IBNS: A day after announcing the launch of Raah Records, Yash Raj Films' new record label dedicated to nurturing original artists and music, the label on Wednesday released its first original track, Jaadugari, by singer-songwriter Aman.

Following the glimpse, which introduced listeners to the emotional world of Jaadugari alongside the launch of Raah Records, the complete track is now available across all major audio streaming platforms.

Written and performed by Aman, Jaadugari is an emotionally resonant song about love, loss and the quiet moments we often take for granted until they are gone. Told from the perspective of someone who realises too late that they have taken their partner's love for granted, the song captures the pain of watching a relationship slowly slip away.

Through heartfelt lyrics and a stirring melody, it reflects on the conversations left unsaid, the gratitude never expressed and the everyday moments that ultimately matter the most.

Bringing these emotions to life, the music video stars Aman alongside Shivangi Negi and unfolds through intimate, nostalgic moments that trace the couple's happiest memories before gradually revealing the emotional distance between them.

The title, Jaadugari, symbolises the magic of a partner's love, something the protagonist truly understands only after losing it.

The release also marks the beginning of Aman's journey with Raah Records after a year of creative collaboration through the label's artist incubator, where he honed his songwriting, refined his sound and developed his artistic identity.

His launch reflects Raah Records' commitment to building long-term creative partnerships while empowering artists to stay true to their unique voice.

Speaking about Jaadugari, Aman said:"Jaadugari comes from a very honest place. It's about those relationships where you can feel someone slipping away long before it's actually over, but you keep hoping things will somehow go back to how they were.

"I think we've all experienced moments where we realise too late that it was the little things the conversations we never had, the appreciation we never expressed and the moments we took for granted that mattered the most. I hope this song is a reminder to hold on tightly to the people you love and to never take their love for granted."

Aman has steadily built a loyal audience through deeply personal songwriting that gives voice to emotions many struggle to express. Earlier this year, his breakout single Roya

Tha amassed nearly five million streams on Spotify, peaked at #13 on Spotify India's Viral Chart, and inspired over 19,000 Instagram Reels, establishing him as one of India's most promising emerging singer-songwriters.

With Jaadugari, Aman opens an exciting new chapter not only with a deeply personal song, but also as the first artist to release music under Raah Records. The release sets the tone for the label's vision of championing original voices, nurturing homegrown talent and building enduring careers in independent music.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.