Country Club slashes senior membership fee to ₹49,999, explores new Türkiye tourism partnerships

The company announced the offer on October 30, along with the launch of the Country Club Master Card Türkiye, an initiative to promote Türkiye as a holiday destination among its members.

The two initiatives are aimed at expanding the company's international holiday offerings, developing partnerships in the hospitality sector and introducing membership options for different age groups and customer needs.

What the Senior Citizens' Membership offers

Called the Country Club Baby Boomers Membership Card, the scheme is designed to give senior citizens access to club facilities, holidays, recreation and wellness services through a lifetime membership.

In addition to lifetime club membership, cardholders will receive:

• Five years of holidays at Country Club properties, subject to applicable terms and conditions.
• 20% discount on spa services, wherever available.
• Waiver of the annual maintenance charge (AMC), subject to the applicable membership terms.
• A complimentary introductory holiday of two nights and three days at one of three destinations: Bandipur, Sundarbans or Kodaikanal.

The company said the membership is intended to give senior citizens access to its clubs, holiday properties and other leisure facilities across its hospitality network.

Türkiye initiative follows Chairman's visit

The launch of the Türkiye initiative follows a visit to the country by Country Club's Chairman and Managing Director, Y. Rajeev Reddy, at the invitation of the Consulate General of Türkiye in Telangana. During the visit, discussions covered tourism promotion, hospitality partnerships and ways to develop holiday packages for Indian travellers.

Y Rajeev Reddy, Chairman & Managing Director, Country Club Hospitality & Holidays Ltd. Photo: Country Club

Country Club plans to use its membership network to promote several destinations and attractions in Türkiye, including:

• Istanbul: A city that brings together European and Asian influences.
• Cappadocia: Known for its distinctive landscapes and hot-air balloon rides.
• Historical and cultural attractions: The country's historical landmarks and cultural heritage.
• Shopping and cuisine: Türkiye's shopping options and local food.

The company also plans to explore partnerships with Turkish travel and hospitality businesses to develop holiday packages and simplify travel arrangements for Indian visitors. The initiative is intended to encourage more Indians to visit Türkiye and strengthen tourism and hospitality ties between the two countries.

Country Club's network of 2 million members

Country Club says it has around 2 million members, supported by 30 company-owned clubs and nearly 70 associated clubs across India.

Its network covers Andhra Pradesh, West Bengal, Karnataka, Tamil Nadu, Kerala, Delhi-NCR, Rajasthan, Maharashtra, Uttar Pradesh, Goa and other locations.

The company operates clubs, fitness centres and hospitality properties through which it offers members access to leisure, recreation, fitness and holiday facilities.

New initiatives under Mission 2030

The two launches are part of Country Club's Mission 2030 growth plan, which focuses on expanding its membership base and developing its four main business areas: clubbing, fitness, holidays and entertainment.

Through its domestic network, new membership schemes and international partnerships, the company plans to expand its holiday and hospitality offerings while exploring opportunities for tourism collaborations and business growth.