JSW Cement launches first Priority Dealer Store in Kolkata
As one of the major players in the industry, JSW Cement has started a new trend by launching this store.
It will give them a head start in capturing maximum market share.
This will also help the strategic positioning of the brand. This will help them amplify their retail presence and allow them to cater the masses.
At the launch, Pushp Raj Singh, CMO, JSW Cement said “The company plans on taking 150 such counters this year. The approximate cost for these 150 stores would be around 3 Crores. We would also invest in giving a complete makeover to these stores. The Priority Dealer Stores will not only give makeover but would also offer value added services to its customers. These services will be available at their doorstep or they can visit the Priority Dealer Store to get the best customer experience.”
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