Bharat BillPay to offer recurring payments to farmers across India in collaboration with FAARMS

Through the FAARMS app, farmers can easily access a complete spectrum of products and services that include seeds, fertilizers, pesticides, animal feed, and more products delivered right at their doorstep.

"This collaboration will help to create a marketplace for the farmers across India wherein they can purchase products as well as manage various recurring payments like electricity, loan repayments, water bills, etc. on the same app," National Payments Corporation of India Bharat BillPay Ltd. (NBBL) Friday said in a statement.

With this collaboration, Bharat BillPay will help in hand-holding, enabling, and driving each Indian household towards a seamless digital journey.

Currently, Bharat BillPay offers recurring payment services to customers across categories such as electricity, telecom, DTH, gas, education fees, water & municipal taxes, NETC FASTag recharge, loan repayments, insurance, cable, subscription fees, mobile prepaid recharges, and many others.

NBBL CEO  Noopur Chaturvedi said, “We are glad to collaborate with FAARMS to make life easier, safer, and effortless for every Indian household through Bharat BillPay."

This partnership is a step towards bringing farmers into the mainstream digital payments ecosystem and bridging the financial inclusion gap for the last mile of the country, she said.

"We look forward to collaborating with many new players to create a network effect and provide a convenient, uniform, and assured transaction experience to farmers and many such households across India,” she added.

FAARMS  CEO and Co-founder said, "We have been working on ground in spreading digital payment literacy among the farming community. We believe Bharat BillPay will revolutionize the way bills have been traditionally paid in India.

"The collaboration with the Government of India to integrate Bharat BillPay into the FAARMS app will give direct access to rural India to pay all their bills anytime anywhere instantly. This is a life-altering moment and we are glad to be the catalyst here."

FAARMS COO and Co-founder Alok Duggal said, "We have a deep reach in the remotest of villages in northern & central India and have been successful in gaining the trust of the farming community in the last 2 years. This helped us become one of the first agri-startup to tie up with, for connecting brands with the rural community".