Blueair partners with #Breathe on Twitter

The #Breathe service runs on India’s first, low cost network of air quality sensors.

The service aims not only to increase public awareness about rising levels of air pollution and its adverse health effects, but also to give free live air pollution data to everyone.

Girish Bapat, Blueair Director, South and West Asia said: “People frequently discuss rising pollution levels, but they do not a have quick and easy way to get live updates of air quality in their neighbourhood or a town they are about to visit. Thanks to this initiative, Blueair is providing vital health information with a simple tweet that allows people to make better lifestyle decisions.”

By tweeting #Breathe, people can monitor the air quality they breathe across 17 cities using 75 monitoring stations. Over the next year, the service will add 10 more cities.

"#Breathe leverages simple technology to inform citizens about the environment around them and encourages them to use data that will eventually enable better decisions in framing policies," said Govindraj Ethiraj, founder of IndiaSpend.

"With #Breathe, India Spend is democratizing access to real time information and empowering Indians with knowledge to help them make healthier living decisions," said he.

The #Breathe initiative will help people to protect their health and plan their day accordingly.

In addition, the service can help them make the right choices when it comes to lifestyle decisions such as identifying the best locations for their children’s education, the best place to buy or rent an apartment, the best time to leave their vicinity, the right time to go jogging – or to better understand why air quality is consistently bad in one particular urban area.

“The initiative not only helps us to get a better picture of the rising air pollution levels in our cities but also inspires us to find better ways to curb it,” said Blueair’s Girish Bapat.