Kolkata, Apr 16 (IBNS): Building up the 5th anniversary celebrations in India, Datsun launched #MorePower2You- a customer-focused campaign that brings alive inspiring stories of real Datsun redi-GO owners, about realizing their dreams, their passions, and bringing car ownership to life.
The campaign is a three-part series comprising short two-minute films of Datsun owners across different parts of the country that showcase the obstacles they have overcome to achieve their dreams and how their Datsun red-GO has been an integral part of this journey.
One of the them is Rishav Basu from Kolkata- City of Joy. A budding actor and a theatre artist, he is a fighter who believes in moving to a better life, is ready for challenges, and is open to a world of possibilities.
Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd., said, “Bold and fearless, passionate and self-driven is what defines Datsun and its owners. #MorePower2You is a celebration of bold expressions, passion and the unconventional paths Datsun redi-GO owners who have embarked upon to realize their dreams and achieve success in life. We are extremely proud to have a passionate owner like Rishav as part of our Datsun family. We at Datsun truly salute his surviving spirit!”
Speaking about the campaign, Rishav Basu said, “I am happy to be associated with MorePower2You and it gives me immense pleasure to be a part of the Datsun family.”
Shot around Victoria Memorial, Princep Ghat, Howrah Bridge, and Tapan Theatre amongst other iconic locations in Kolkata, the video highlights Rishav’s passion and dedication towards acting. Based on a digital platform, the campaign is driven through a series of planned social activations and innovative storytelling under the campaign hashtag #MorePower2You.
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