Discovery Networks appoints Sameer Rao as VP

Rao will lead content curation, audience development, creative and original content for Discovery’s Real World product suite which includes Discovery Channel, Animal Planet, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World and Animal Planet HD World.

Based in Mumbai, he will report to Karan Bajaj, SVP & GM South Asia, Discovery Networks Asia-Pacific. He will lead the development of the Real World vertical and expand the networks’ existing category leadership.

Commenting on the appointment, Karan Bajaj, SVP & GM-South Asia, Discovery Networks Asia-Pacific, said, “I am delighted to have Sameer join our team to transform our Real World product suite with visceral content, compelling local franchises and digital offerings that resonate with millennial audiences. Sameer’s depth of experience and network will be a catalyst in developing an omni-platform content strategy appealing to the masses.”