Flipkart strikes a chord with the voters of today with an ‘Equals Day’ movement
Kolkata, Apr 16 (IBNS): E-giant Flipkart has always been a champion of progressive Indian storytelling and is now back with a view that unites an audience that is traditionally diverse.
A brand that changed the way India shopped, has now decided to change the way we look at elections. While India stands at the threshold of democracy, it is also a time when the entire country is divided into “us vs. them”.
In its latest video, Flipkart is not only changing the mindset of the new age voters, but it also makes the viewer conscious of what happens after you vote.
Flipkart emphasizes on how Election Day is the only day when there’s no difference between any individual, by virtue of our equal vote. The video that has captured the hearts of many, also showcases the diversity of India, and brings the symbolism and philosophy of Equals Day alive.
Sharing his views on Equals Day, Apuarv Sethi (Director Brand Marketing at Flipkart) says, “At Flipkart we are always motivated to create impactful conversations that are socially relevant. While we have supported causes related to gender equality in the past, this year, we wanted to weave in a new narrative of equality that lies within the democracy of the country. With this campaign, we felt the need to establish a connect with our consumers and inspire them to view elections as a sacred time of coming together despite our differences.”
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