Globe Telecom's 'Cognitive Digital Agent' powered by Infosys, Amdocs and Huawei wins TM Forum Catalyst Award

TM Forum is a global industry association for digital business. The award was given for the ‘Cognitive Digital Agent’ - a project championed by Globe Telecom, Philippines along with Infosys, Amdocs and Huawei.

The project demonstrated the feasibility of using cognitive computing technologies aligned to telecom business processes to enhance customer experience in a more intuitive and natural fashion.

To address changing consumer needs and demands in today’s digital economy, Infosys, along with Huawei and Amdocs, established the Cognitive Digital Agent - a five month project, led by Globe Telecom.

This was aimed at creating the next-generation of customer care services, leveraging artificial intelligence technologies. The core solution is driven by Infosys’ expertise in natural language processing, machine learning and cognitive computing. The Cognitive Digital Agent has the capability to address complex queries and answer questions through omni-channel access including interactive voice responses (IVR), portals and wearables.

The Cognitive Digital Agent creates a difference in situations where, if a call-center is contacted, the responses are generated using natural language processing – making them more consumer friendly, or on social media platforms and in smart watches where the machine agent responds to queries 24x7. TM Forum recognized the project for some of these exceptional demonstrations of business outcomes across channels, and the inventive use of machine learning and Artificial Intelligence (AI).

Rajesh Krishnamurthy, President and Global Head of Energy, Utilities, Telecommunications and Services, Infosys: “Our goal has been to explore the use of cognitive computing and artificial intelligence technologies such as natural language processing and machine learning to create the next generation of customer care services, which, in turn, enabled us to create this compelling project that can significantly improve customer satisfaction. This award is testimony to the company’s AI capabilities and demonstrates our thought leadership in the telecom industry.”

Pebbles Sy-Manalang, Chief Information Officer, Globe Telecom: “Globe is at the forefront of transforming the telecoms industry in the Philippines by being a Digital Service Provider, well-equipped to serve the needs of Filipinos in living out their digital lifestyle. Once again we are changing the game by adopting Artificial Intelligence concepts and technologies that would give more than 68 million customers of Globe improved service while being cost-efficient.  When we decided to demonstrate the potential and applicability of Cognitive Digital Agent through TM Forum’s Catalyst program, we partnered with Infosys because of its leadership position in Telco industry and the richness of Infosys’ Artificial Intelligence and Machine Learning platform. I am happy to see that our partner ecosystem with Infosys, Amdocs and Huawei were able to demonstrate this potential value to our industry and what it can do for our customers which has been appreciated by TMF”

Rebecca Sendel, Vice President of Services & Catalysts, TM Forum: “This award-winning project captured the spirit of the Catalyst program by rapidly developing a solution through collaboration and teamwork, delivering a quantifiable business outcome in the form of significant cost reduction (between 10 and 40 percent). These results exemplify the R&D multiplication effect of the Catalyst program, which is a proven collaboration platform for designing, building and testing solutions much faster and with lower risk and cost than any individual company could hope to accomplish.”