Hero MotoCorp records 2 million unit sales in Q2
This is the first time globally, that any two-wheeler company has crossed the 2 million sales mark in any quarter. Hero MotoCorp sold 20,22,805 units of two-wheelers in the second quarter with consecutive months of robust sales, growing by 11% over the large volume of the corresponding quarter in the previous fiscal.
In September this year, Hero MotoCorp became the only two-wheeler company to sell over 7 lakhs two-wheelers in a month.
Driven by popular demand for its iconic brands – including the Splendor, Glamour, Passion and HF Deluxe motorcycles as well as the Duet, Maestro Edge and Pleasure scooters - Hero MotoCorp has already surpassed four million sales mark in a little over six months of the current fiscal.
Ashok Bhasin, Head of Sales, Marketing and Customer Care, Hero MotoCorp, said “Clocking 2 million sales in a quarter is highly gratifying and its a moment of great pride for us. This landmark achievement in sales has been possible due to an excellent team effort of everyone at Hero and all our associates. Most importantly, we have accomplished this feat - powered by the affection of our ever growing family of consumers who have always reposed their overwhelming trust in the Hero Brands."
Hero MotoCorp, which recently surpassed 75 million units in cumulative sales since its inception, has also been leveraging its association with the ongoing FIFA U-17 World Cup India 2017, of which it is a ‘National Supporter’.
“Our overall strategy for the festive season has been integrated with the customer activation initiatives for the FIFA U-17 World Cup. Under this strategy, we have rolled out innovative consumer engagement programmes like the Trophy Tour and have reached out to our targeted consumer groups through the print, television, digital and social media platforms,” Bhasin said.
The FIFA Under-17 World Cup will continue up to October 28 – thus covering the entire festive period. The marquee football event - involving 24 countries from around the world – the first-ever FIFA event to be held in India – is being played in six cities – Delhi, Kolkata, Mumbai, Goa, Kochi and Guwahati.
Image:wikimedia commons
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