Hyundai is a modern premium brand and HyBUY is based on 3 main pillars – Simple, Caring and Creative, fueling Hyundai brand’s key vision of being “Lifetime partners in Automobile and Beyond”.
Speaking on ‘HyBUY’ initiative, Puneet Anand, Sr. General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. said: “The time is right as Digital India is growing incrementally. Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding ‘Brilliant Moments’ to their lives. HyBUY is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of government’s ‘Digital India’.”
Customers on digital platforms are connected and look forward to an engaging experience. HyBUY utilizes the Social Media Connectivity and benefits the customers in the most convenient manner.
Giving customers the power to incentivize their own purchase journey to gain maximum benefits is a way of giving the ‘Power To The People’ and adding the essence of gamification to engage customers.
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