JSW Cement unveils new marketing campaign with Sourav Ganguly and Sunil Chhetri as brand ambassadors
Kolkata/IBNS: Get ready to watch two of India’s top sportspersons, Sourav Ganguly and Sunil Chhetri, on JSW Cement’s new marketing campaign featuring Indian sports celebrities.
JSW Cement, producer of Green Cement and part of US$ 14 billion JSW Group, is rolling out its new marketing campaign ‘Leader’s Choice’ – featuring Ganguly and Chhetri as their brand ambassadors – on June 20, across West Bengal, Bihar and Odisha.
Said Parth Jindal, Managing Director of JSW Cement, “Our ‘Leader’s Choice’ campaign resonates with the life choices of the modern Indian who builds his own house, leads by example and thus is a ‘Leader’ in his own right. JSW Cement is the market leader in India for eco-friendly PSC or Portland Slag Cement, which imparts higher ultimate strength and longer life to structures. I am pleased to welcome two of India’s greatest sport leaders - Sourav dada and Sunil Chhetri to the JSW Cement family. Both of them are ‘Leaders’ who have led India to success on international platforms. Sourav & Sunil’s life journey resonates with the brand journey & achievements of JSW Cement which today, ranks amongst the top 10 cement companies in the country.”
Former Indian cricket captain and current president of the Board of Control for Cricket in India, Sourav Ganguly said, “I am delighted to collaborate with JSW Cement. The company is known for its brand legacy, product quality and most importantly its commitment towards growing sustainably by focusing on its green portfolio. I am looking forward to a long and thrilling association with JSW Cement brand.”
Captain of the Indian national football team and Bengaluru FC, Sunil Chhetri said, “As an athlete I believe in striving for excellence and at the same time contributing towards the well-being and development of the society. I see the same values reflecting in the way JSW Cement operates and does business. I am happy to be associated with the company.”
JSW Cement’s manufacturing footprint is spread across western, southern and eastern India with a target of achieving 25 MTPA by 2023.
In eastern India, its current capacity is approximately 3.8 MTPA with plans to scale it up to 10 MTPA over the next few years, the company said.
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